Manhattan based real estate broker

Project

Brand strategy and visual identity

Role 

Brand Strategist

Period

Februar 2014 – June 2014

Description

Creating a clear New York assosiation and professionalizing as a real estate actor in the NYC jungle of communication is giving the customer a reason to trust the company. Which is something that gives any player an advantage that is much appreciated among the customers too. The Sky wordmark frames the NYC experience with shape and color, and the modern scandinavian design keeps the concept easy to relate to with out thaking the thunder from the real object of attention, the big apple.