To build something new is based on the understanding of status quo, and the capability to iterate new suggestions.
An interesting article about this is
http://www.uie.com/articles/user_exposure_hours/
I believe that the time you spend with users is giving you the valuable understanding. I'm thinking that this leads to improvement.
When it is amplified by cross disciplinary teams that know the process of suggesting change and simplification, it leads to innovations.
So do you want a user experience for now or for the future?